Displaying items by tag: consulting firm
Monday, 21 November 2011 10:43
A business plan for a new consulting firm can not simply be a written explanation of what your strengths are and assumptions about how market operates. The plan should describe your competitors and show how your company is different from those competitors, it should show your uniqueness. You should make your company stand out not for the sake of being different but for the sake of having competitive advantages that will help your consulting firm to win the competition consistently and profitably. Examination as a tool for standing out Your personal examination (analysis) or the combined examination by your team of consultants can accentuate your strengths and identify unique features. If this examination can make your company a department store for a certain type of customers, then you may be able to win the competition by showing customers how it is easier and much more comfortable for them to work with your company than with another one, which does not give a full range of services. On the other hand, if your examination is deep in one particular area, more experienced service in comparison with other shops positioning themselves as a department store may become your competitive advantage. Stand out with the help of price You can beat your competitors by offering price differentiation and a more affordable price for the same quality of services. To do this, you must have a way to make costs lower than your competitors'. It can be difficult, since larger firms can save money due to their scale, distributing rent and marketing costs among their branches, hiring lower-paid consultants to carry out most of the "hard work" part of research and analysis of customer engagements. Stand out with the help of various ways to attract customers Your method of attracting customers can distinguish you among other market players, too. Try to understand who your target customers are, find their "habitat" and find a way to make them want to come only to you.
Published in Research